Why stop at cutting costs? Build a new business line with azta

Miért állnál meg a költségcsökkentésnél? Az azta-val új üzletágat építhetsz

hvg.hu27 September 20263 min read

Sponsored content: azta paid for this article on hvg.hu. It was not written by the hvg.hu editorial team. The text below is azta’s summary.

The article argues that tax and legal advisory firms should treat the time AI saves as capacity for new services and revenue, rather than only as a way to cut costs.

It positions azta as a way for existing firms to become AI-based service companies, building on the expertise and client relationships they already have.

“Advisory firms already have the knowledge and their clients’ trust,” says Márk Máté, co-founder and managing director of azta.

AI won’t replace the accountant. It replaces the late-night searching

A sponsored article by azta founder Márk Máté on hvg.hu: AI in accounting and law firms should take over research and source-checking, while the professional keeps the decision and the signature.

8 November 20263 min read

HVG

ChatGPT could not help him, so at 25 he built his own AI: the azta story

HVG’s Rajtvonal podcast tells how a tax question about his own business led Márk Máté to build azta, why he nearly gave up four times, and why he sees azta working beside accountants, lawyers and tax advisors rather than replacing them.

20 October 20263 min read

hvg.hu · Sponsored

What are businesses asking? azta’s atlas shows

A sponsored article on hvg.hu presenting azta’s Tax Question Atlas: 30,068 research entries from Q3 2026, broken into ten topics and one hundred subcategories, with VAT the largest.

18 October 20263 min read